Taking your Games Global by Going Local
The gaming industry is growing at a phenomenal rate. Predictions say it’s going to reach over $100 billion by 2017. Wherever you are right now, if you’re in the gaming industry your sights should be on global markets. But taking a national success story into international markets is a difficult and unpredictable step. It’s hard enough to get a brand new game noticed in the domestic market, let alone in other places around the world. And what places would you start with? And how would you reach out and retain them in the long run? For a successful global growth path, it is of utmost importance to understand and pay heed to the intricacies involved in creating an enjoyable, non-confusing play experience for the end user by paying heed to their specific cultural context. This session will focus on reaching out to the local masses while going global and gives an inside look into what are the key criteria that play a role in increasing and retaining player involvement on a global level.
Speaker: Madhuri Hegde
Founder & CEO – Mayflower Language Services Pvt. Ltd.
Venue: 10000 Startup warehouse Gala No 406,4th Floor,MIDC IT Tower, Kharadi, Pune – 411014
Date: 2nd July
Time: 11- 1 pm
Fees : Free