The client had to stand out in an overcrowded app market. Quirky emojis are the USP of the app. Mayflower was approached to transliterate emojis in 12 Indian languages including Konkani, Haryanvi, Odia, and maintain the quippy nature of colloquial phrases.
Mayflower used crowd-sourcing to keep the costs low and provide the client with multiple options. The client was able to increase their market share among the young audience in rural India.